Making Money through Podcast

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Not so long ago, there were only a few podcasts, but they have exploded in popularity in recent years. The number of active podcasts is now in the millions, and their number is growing every day. There are also countless ways to listen to podcasts, many of which also provide a video aspect, so listeners can also see what’s going on by watching their favorite movie on YouTube. Given all this, it’s probably no surprise that advertisers now see podcasts as an effective advertising option. There are many good reasons to advertise podcasts, but let’s take a look at some of the most popular reasons. More targeted One of the biggest reasons advertisers find podcasts more attractive is their ability to reach a larger audience. For example, imagine for a moment that you sell kitchen appliances and want to reach your target audience, you can choose from one of the countless food-related podcasts to convey your message. There is a podcast for almost every topic you can think of, including some niches that may be perfect for your business.

Hosts read ads People who watch certain podcasts always do so because they like and trust the host. This is something that can be great for advertisers when you consider that a host will read your ad. This not only gives a personal touch, but it is also a description that seems to suit the listeners and viewers.

In-stream ads While some podcasts give listeners the option to skip reading ads by paying a small monthly fee, most don’t. The good news is that it’s hard for listeners to skip past ads, and the more they hear them, the more likely they are to check what you’re offering. Again, this is a huge advantage that you do not always get with other forms of advertising, where consumers can skip or ignore ads.

Longevity Because ads are embedded in a podcast, you can always reach a new audience. People who discover a new podcast always come back and listen to all the old episodes, which means they come across your ad after you place it in the podcast. As the podcast grows, so does your reach, all without doing anything after placing your ad.

Making it easier and cheaper If you can write effective ad text, you can have a successful ad on your hands. Writing this copy is definitely cheaper than creating and editing a video ad, which can be expensive. This is great news for businesses on a tight budget or for businesses just starting out. It’s not uncommon to see an immediate increase in sales after a podcast episode starts.

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Not so long ago, there were only a few podcasts, but they have exploded in popularity in recent years. The number of active podcasts is now in the millions, and their number is growing every day. There are also countless ways to listen to podcasts, many of which also provide a video aspect, so listeners…

Not so long ago, there were only a few podcasts, but they have exploded in popularity in recent years. The number of active podcasts is now in the millions, and their number is growing every day. There are also countless ways to listen to podcasts, many of which also provide a video aspect, so listeners…